September 2018
Our latest Editorial in Instore Magazine’s September Bridal Issue is out! Click here to read more about our hottest engagement ring collection, 3 by Shy, our latest Eternal eternity collection, and more about how Shy’s Diamond Fashion lines can make your customers your customers for life!

May 2018
Shy Creation does it again! We are happy to announce 10 awards in the 2018 Jewelers' Choice Awards, not to mention the grand prize winner with our diamond star bright earrings. You can check out the featured style SC55006113 and see below all our awarded designs for this year.


September 2017
The Eternal Collection is chosen by's writer Becky Stone as one of the best bridal designs to say 'I do!' The featured item is SC22004454, a 14k white gold split shank ring with 1.15ct of round brilliant diamonds. Pictured here with a center stone. We all agree, it's a new bride's dream ring.
September 2017
Instore Magazine interviews Shy Creation staff to find out just how Shy Creation is a 'proven winner.' Any client will know our strategy of being hands-on and personally attentive to each client's needs, which has resulted in the highest turn-around rate in all our stores. Please feel free to contact your friendly Shy Creation representative to discuss your business goals and how we can help you grow with Shy!
January 2017
Check out our popular "V" ring featured on the homepage of! This ring can add a little spunk and sparkle to your everyday look. It's so versatile; add it to your plain white tee or your little black dress. Call us and ask for item SC55002780V2.

November 2016 
Look!! It's the Shy Girl, and she just landed the cover of INSTORE Magazine. She is showing her Shy side wearing stacks on stacks of some of our hottest rings, bangles and bracelets from our Kate and Eden Collections. Show us your Shy side and check it out. You go girl!

April 2016
The starburst ring SC55002416 is featured in JCK Marketplace article "Engagement Rings for Anyone Saying 'I Do' to Different." A happy surprise feature for this article and a testament to versatility of our designs. Don't let  a name like 'bridal' or 'fashion' define you!


January 2016

Instore Magazine features the serpentine necklace item SC36213270, one of our most popular additions to the contemporary Kate Collection. It's a combination of fun-loving 1970s style and modern clean lines. Did we mention the matching earrings are winners of the 2016 Jewelers Choice Awards? The set is absolutely killer and it’s available in white, yellow, and rose gold to fit whatever mood you’re in.

December 28, 2015
Keeping up with the ever evolving world of fashion is no easy task, but we tackle it head on. JCK Marketplace manager, Brittany Siminitz, recognizes our brand for its "[...] ability to keep up with the current trends and also for maintaining a classic aesthetic that won't just last one season." For this reason, the title of her newest blog is "Jewelry Brand to Stock for 2016: Shy Creation."
December 16, 2015
JCK Marketplace Manager, Brittany Siminitz, compiles her list of favorite long and lean earrings. Shy Creation's SC55002322 0.36ct 14k yellow gold diamond earring makes her top fifteen.
July 29, 2015
Shy Creation's famous fancy yellow diamonds are featured again, but this time for its unique stone cut. Trilliants are on the rise, according to JCK Marketplace Manager in her article, "Currently Coveting: The Trilliant-Cut Gemstones." This particular shape seems to be appearing everywhere recently. The trilliant cut natural yellow diamond pendant featured is created with a 0.40ct center surrounded by 0.17ct natural yellow side diamonds and 0.31ct white side diamonds.
July 27, 2015
Hoops have always been a staple for any woman's jewelry box. As JCK Marketplace Manager, Brittany Siminitz, points out "variation is exciting." In her article "Hoop, There It Is" Brittany compiles some of her favorite stand out hoops. She selects Shy Creation's item SC47003736 from the Color Collection. It features 1.18ct of diamonds and 2.60ct of blue sapphires mounted on solid 14k white gold. Matching style with rubies is also available.

July 7, 2015
JCK Trend Report focuses on the wildly popular trend of stackable rings and highlights some of the editor's favorites. The Shy Creation wavy ring stack featured in this article is available in 14k gold and all three colors. Mix and match the colors that you love to get that uniquely 'you' look.
June 17, 2015
Summer is here! We are ready to stock you with the latest poolside bikini bling. As mentioned in "For Your Summer Jewelry Sales: the Bikini Necklace," JCK Marketplace manager Brittany Siminitz points out that even though this style of necklace is highlighted in the summer season, it can really be sold all year round. It's just that popular. Shy Creation offers a variety of lariats, but the hottest, featured item of this article is item SC55001416. It consists of 0.12ct of natural diamonds set in solid 14k gold, available in white, yellow and rose gold. Call today to inquire on availability of this in-demand lariat necklace.
April 2015
Shy Creation's white and champagne diamond men's ring from the growing Manno Collection is featured in a still life article of the April Issue of JCK Magazine, where jewelers spotlight their favorite new designs in men's fashion. The featured item SC28022910 consists of 1.78ct of white and champagne diamonds mounted on solid 14k rose gold. It is also available with all white diamonds, black and white diamonds, white gold, and yellow gold. Discover the combinations that suit you best from our Manno Collection for the modern gentleman.
January 26, 2015
The alluring amazonite ring is featured in JCK Marketplace article "50 Enticing Jewels to Prep You for JCK Tucson 2015". Shy Creation's item SC36213010 consists of 0.27ct of round brilliant diamonds surrounding 3.35ct of green amazonite on solid 14k gold. This design is also available with amethyst, smokey topaz, and white topaz center stones. See our featured design and much more at the upcoming JCK Tucson Show February 2-6.
December 15, 2014
The end of 2014 is near, a time that we look forward to the new year and look back at the old. Brittany Siminitz, JCK Marketplace manager, recaps the year with a list of favorites in her article "The JCK Marketplace Top 40: 2014's Best-Loved Jewels". One of her top picks is item SC48003307 from Shy's natural yellow diamond collection. This stunning ring features a 7.47ct oval shape natural yellow center diamond and 2.61ct of natural yellow and white side diamonds, all mounted on solid 18k gold. Not to mention, the ring slickly converts into an equally eye-catching pendant for double the glamor.
December, 2014
December Issue of Instore Magazine features one of our own handsomely crafted cuff links from the popular Manno Collection. Item SC28023062 features 1.08ct of white and champagne diamonds on solid 14k white gold; also available in rose gold. See the entire Manno Collection here.
Drop Earring
October 22, 2014
In "The Statement Single: 11 Earrings to Wear Alone or Mix and Match," Brittany Siminitz, JCK Marketplace manager, comments on mixing and matching new stylish earrings, "Because it's not necessarily about the 'it' piece, it's about the style - a style that I can call my own, and you should encourage your customers to do the same. A pair of earrings - pricey or a bargain - should be versatile, if not an everyday basic." She selects one of Shy Creation's styles, SC55001136, as an example. This dangling earring design from the popular Kate Collection is made with 0.65ct diamonds on 14k gold and is available to order in white, yellow, and rose gold.
October, 2014
October Issue of Instore Magazine features our stunning 14k white gold diamond bridge bangle SC47003354. Look for this design in white, yellow, and rose gold, along with the matching earrings and rings.
September 5, 2014
In honor of Forrest Gump's 20th anniversary, see our award winning design featured on JCK Marketplace "These Chocolate Gemstone Jewels are the Sweetest Thing This Fall" by Brittany Siminitz. Chocolate diamond and gemstone jewelry remind us all that life is truly like a box of chocolates.
Nail Ring
May 6, 2014
In "Britt's Pick: Shy Creation's Ring is 2 Trends in 1," JCK Marketplace manager comments on Shy's ring design from the new Kate Collection: "[...] Shy Creation hits two popular looks of today in one fell swoop with its 14k yellow gold ring. It’s sort of stacking band–meets full-finger ring–meets nail embellishment in one, so perhaps that’s three? When sized properly, the top band, with a smooth, polished finish, sits at the tippy top of the finger, its diamond-encrusted tab laying atop the fingernail for a wonderfully blingy (and instantly removable) manicure. The second band, connected by a gold chain that travels down the finger, is rounded with channel-set diamonds. This is one of those pieces that, though fairly subtle and small in size, has enough going on to make someone stop and have a look. It’s a conversation starter, and for those who want to indulge in a sweet little trend like yours truly, it’s affordable enough to do so without feeling too guilty.
February 11, 2014
In "Britt's Pick: Shy Creation's Lacy Diamond Statment Ring," JCK Marketplace manager has this to say about Shy Creation's JCK nominated lace ring: "Few fashion aesthetics evoke thoughts of romance better than lace. From the aristocratic beauty of our favorite Victorian-era romance novels to the more obvious—and by obvious I mean lingerie models prancing about on television, reminding men everywhere to buy something special this Valentine’s Day—lace is a central theme. The delicately detailed look is a star in vintage jewelry pieces, appearing in filigree-laden engagement rings and fashion pieces, and extending its way into the modern aesthetics we covet as much as any Edwardian piece. [...] The open, lacy pattern is adorned with 1.22 cts. t.w. round diamonds and is set against a background of satiny rose gold. Its elongated length—a popular statement donning the fingers of many at the moment—seals the deal as it checks off yet another item on our most-wanted trends list." 
January 24, 2014
Six Shy Creation designs have been nominated for the JCK Jewelers Choice Awards 2013. Thank you to all our customers who voted in this accredited nationwide competition. It is an exciting start to the new year!

January 27, 2013
Diamond bridge ring as seen in JCK Magazine "57 Jewels Not to Mis at JCK Tucson".
December 10, 2013
Diamond and green garnet ring as seen in JCK Magazine "JCK Tucson Preview: 8 Colored Stones Jewels to See at the New Show".
August 2013
Rough-cut and round brilliant diamond ring as seen in the "New Arrivals: Alternative Bridal" column of the August 2013 issue of Instore Magazine.


May 22, 2013
Natural fancy yellow and pink diamond ring as seen in JCK Magazine "5 New Diamond Engagement Rings Debuting in Vegas"
March 2013
Natural fancy yellow cushion cut diamond earring wins JCK Jewelers Choice Award in the category for Colored Diamond Jewelery over $10,000.
January 14, 2013
18k white gold fancy scalloped diamond necklace as seen in JCK Magazine "Get the Jewelry Look: The 2013 Golden Globes"
October 17, 2012
Shy Creation's classic black and white diamond heart ring as seen in JCK Magazine "It's All Black and White: Contrasting Diamond Jewelry"
May 2011
Our own Kathy Dayan shares her expert merchandising opinion with JCK Magazine in their online article "Show Stoppers".
December 22, 2010
Shy Creation designs are nominated for the 2011 JCK Jewelers Choice Award in 3 different categories: Best Colored Diamond Jewelry over $10,000, Best Colored Diamond Jewelry $2,500-10,000, and Best Necklace Design under $2,500. Vote for your favorite designs today!